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The best Brand Building newsletters

2 newsletters, ranked by editorial quality and how recently they published. Looking for something more specific? Search instead.

maffeodrinks.com· irregular· Published 3 days ago

A drinks-industry newsletter offering analysis of bottom-up brand building, distribution versus rotation, and sustainable growth, paired with podcast episode write-ups. Issues mostly summarise interviews with spirits executives and promote a paid subscription for the full archive.

spirits marketingbottom-up growthrate of salegin brandlimoncelloduty free
zagabond.com· irregular· Published 7 months ago

Alex Q. Xu, CEO of Azuki Labs, writes about how the Azuki anime IP is being built across manga, trading cards, animation, collectibles and fashion. Readers get a founder's view of IP strategy, community-first world-building and the brand's expansion into physical culture.

azukiazuki labsanime ipnfttrading card gamemanga