The best Brand Strategy newsletters

Flack offers essays on modern communications and PR strategy, mixing trend analysis with psychological frameworks and case studies of public responses. Readers get practical ideas on narrative, reputation, and handling criticism.

A working social media manager shares practical and reflective takes on platform algorithms, brand strategy and content creation, including guides on remixing past hits and expert interviews. Readers get tactical advice on posting, Instagram updates and how to stay distinctive as feeds homogenize.

DIELINE is a free newsletter covering packaging design, brand strategy and design culture, aimed at consumer goods founders and designers. Issues mix short news items, editorial essays and personal asides from editor Bill McCool, with a casual, irreverent voice.

Essays and frameworks on art direction, covering fashion shows, image-making and how to build and sustain a creative career. Readers get personal, practical advice alongside close readings of the visual choices behind brands and campaigns.

A marketing industry newsletter that rounds up brand campaigns, collaborations and creative industry news, with sponsored features and interviews with brand founders. It aims to keep brand leaders and marketers informed about what is happening in the field.