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The Subthread is a newsletter for brands and agencies covering marketing, creative industry life and emerging ideas about what comes next. Recent issues pair podcast interviews with marketing leaders, such as a discussion of Back Market's anti-upgrade campaigns, with candid essays on agency pressures and the future of live brand experiences.
A small art-and-zine project critiquing generative AI, Big Tech and the erosion of creative work, with calls to action like handmade zines, a solidarity network for creatives and small businesses, and resources on critical AI literacy. Readers get the creator's activist framing, announcements about new zine issues, and links to critical AI resources.
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