2 newsletters, ranked by editorial quality and how recently they published. Looking for something more specific? Search instead.
A newsletter that dissects recent advertising and brand campaigns, explaining the challenge each brand faced, what the creative did, and why it works. Each issue highlights a notable campaign with a concise critical breakdown and a named 'creative deviance' angle.
A former direct-response creative strategist re-publishes a blog teaching how to make performance ads for subscription apps, with a focus on copying, iteration and originality. The writing combines practical ad-strategy frameworks with reflections on ethics and the ad ecosystem.
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