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Timo Dechau writes first-person deep dives on product analytics, event data, data modeling and metric trees, drawing on his consulting experience. Issues mix practical lessons on approaching analytics projects with reflections on strategy and running an independent data business.
A product analytics agency's blog sharing client case studies and playbooks on attribution, dbt data modelling, and marketing measurement such as geo holdouts and marketing mix modelling. Readers get practical, worked examples with concrete numbers for founders, product managers and growth teams.
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