The best Marketing Analytics newsletters

A marketing analytics newsletter that shares practical resources such as a Tableau sample size calculator for conversion and click-through tests, plus tutorials on outlier detection and dashboards. Readers get downloadable workbooks and explanations of experiment design concepts like MDE, power and runtime.

A company blog offering practical guides on event marketing, covering promotion channels, speaker advocacy programs and post-event photo data. Readers get actionable frameworks, templates and examples drawn from real events.

A product-marketing blog from the Short.io link management company, mixing free tool announcements (QR code generator, debugger, Open Graph checker) with explainers on link analytics such as bot traffic. It is useful for marketers who want practical guidance on short links, though much of it promotes the company's own tools.

Dreamwell is a company blog from an influencer marketing automation platform, mixing funding news with guides on measuring influencer ROI. Its issues cover conversion funnels and detailed case-style breakdowns of brand influencer campaigns, though much of the material promotes the company's own product.

This is a product-marketing blog from the LinkedIn ABM platform Recotap, covering account-based marketing tactics such as 1:1 ad personalisation, proving ABM ROI, and de-anonymising website visitors. Each issue uses general ABM advice to introduce Recotap's own features, so readers get some practical framing but mainly a sales pitch.

Product updates and announcements from CloseAlert, a campaign feedback software vendor, covering new portal features and how to use its Reporting API to combine feedback data with email statistics. The sample also includes the company's privacy policy, so it reads more as vendor communication than editorial content.

Orbit Metrics publishes client case studies describing how it replaced fragile, inconsistent data pipelines with standardized systems for e-commerce and professional-services businesses. Each issue walks through a client's problem, the diagnosis, and the measured outcome of the rebuild.