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The best Measurement newsletters

2 newsletters, ranked by editorial quality and how recently they published. Looking for something more specific? Search instead.

gauravalbal.com· irregular· Published 4 days ago

Gaurav Albal writes essays on AI agents, measurement, and trust in automated systems, using worked examples from TikTok growth data and a fictional inference-reseller fraud case. The issues show careful statistical reasoning about confounding and policy trade-offs in fraud decisions.

ai agentsfraud detectioninference fraudtiktok growthviral content analysissurvivorship bias
adamlovesadtech.com· irregular· Published 2 months ago

A long-running series of essays on adtech arguing that media buying is splitting into pooled platform decisioning for median advertisers versus per-advertiser decisioning for enterprises, supported by data analyses of open-web inventory and measurement. Readers get a provocative, data-driven critique of how platforms price inventory and attribute effectiveness.

programmatic advertisingmarketing mix modelingretail media networksattributionopen web inventoryad pricing