Agency Forward is a newsletter for marketing agency owners on how to position and differentiate their agencies as technology lowers the cost of tactical work. Its issues mix practical positioning frameworks, niche examples with proof points, and first-person commentary on tools and agency business models.
Website: https://agencyforward.co
Dom from 1671 writes short essays for founders of independent agencies and ad tech companies, covering positioning, company storytelling, the value of in-person relationships and why founders should be clear about what they are building for. The posts are personal and draw on his experience founding, growing and selling an agency, plus his role as an adviser and occasional investor.
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