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Alex McFarland

Substack
alexmcfarland.substack.com· weekly· Published 4 days ago

Alex McFarland writes practical guidance on using AI to write for one-person businesses such as coaches, consultants and creators, with a focus on capturing a distinctive voice and context. Issues mix tactical workflows (Claude Code setup, buyer profiles) with promotion of paid courses and an affiliate tool.

ai writingai copywritingclaude codesolopreneurcontent marketingbuyer personasales copynewsletter writingone-person businessfreelance writingcourse creatorsprompt context
Platform
Substack
Frequency
Weekly
Latest issue
Oct 19, 2026
Language
English
Written for
Coaches, consultants, freelancers and solo founders who sell under their own name
Tone
practical
Tracked since
Oct 21, 2026

Website: https://alexmcfarland.substack.com