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Behavior Follows Rewards

Ghost
behavior-follows-rewards.ghost.io· weekly· Published 2 months ago

A finished weekly series of case studies showing how incentive design produces unintended behavior, from Wells Fargo accounts to the NHS four-hour A&E target. Each post traces how a reward shaped conduct and what a better design would look like.

incentive designperverse incentivesgoodhart's lawmetricswells fargonhs four-hour targetcompensation plansbehavioral economicscase studiesapple
Platform
Ghost
Frequency
Weekly
Latest issue
Sep 5, 2026
Language
English
Written for
Managers and policy designers who own comp plans, quotas or targets
Tone
analytical
Tracked since
Oct 24, 2026

Website: https://behavior-follows-rewards.ghost.io/