Case studies from a Web3 advertising agency (DOT) showing how crypto, iGaming and presale clients ran paid acquisition campaigns, with metrics like CPL, CPA, CTR and conversions. Readers get an overview of funnel setups and testing approaches, though the material is largely promotional.
Website: https://blog.dotaudiences.com
A newsletter from an influencer marketing platform for Web3 projects, mixing client case studies with market analysis of crypto sectors like privacy coins and Layer 2 chains. Readers get campaign breakdowns, marketing tactics for crypto projects, and commentary on industry trends.
Web3-Advertising is a newsletter from Specify, a performance ad network for web3 that explains how it targets wallets by onchain history and charges by cost-per-acquisition. Issues walk through campaign mechanics, test budgets, and pricing models, mostly from the vendor's own perspective.
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