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Fedor Novikov

Substack
blog.fednovikov.com· irregular· Published 8 months ago

Essays by Fedor Novikov, a real estate creative director and product strategist, on design thinking, building systems and the craft of developing housing. The posts mix personal reflection with behind-the-scenes case studies from his work at a multifamily developer.

real estate designmultifamily developmentlow-rise housingbuilding systemsarchitecture criticismcreative directionproduct strategy in real estatemodular constructionbrand strategydeveloper case study
Platform
Substack
Frequency
Irregular
Latest issue
Feb 22, 2026
Language
English
Written for
Real estate professionals, architects, developers and design-minded readers
Tone
analytical
Tracked since
Oct 25, 2026

Website: https://blog.fednovikov.com