Jimmy Daly, founder of content marketing agency Superpath, writes candid first-person accounts of running his business, from practical webinar setups using Riverside, Airtable and Zapier to reflections on a difficult 2023 and lessons from selling content services. Readers get concrete operational detail and honest business retrospectives.

SPIN Ideas is a marketing consultancy newsletter that shares practical advice for entrepreneurs and small businesses, such as using webinars as a growth channel and tracking smaller KPIs. It also covers business basics like when to form a legal entity and how to write client agreements, drawing on partner events and guest speakers.