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Category Publishers

Substack
categorypublishers.com· weekly· Published 10 days ago

A newsletter from a category-design-minded author-publisher about using books to establish a new category, with posts on book marketing experiments, business models and book recommendations. Readers get a personal, first-person look at the author's tactics, including word-of-mouth math, certification as a business model, and lessons from other authors' launches.

category designbook launchword of mouthself publishingauthor marketingcertification modelthought leadership booksmini booksreferral marketing
Platform
Substack
Frequency
Weekly
Latest issue
Oct 14, 2026
Language
English
Written for
Experts and authors using books to build a new category
Tone
conversational
Tracked since
Oct 21, 2026

Website: https://categorypublishers.com