This newsletter breaks down how brands and agencies use creative tactics in advertising, grouping real campaigns under themed lists such as music, excuses and health tests. Each issue names the campaign, agency and year and ends sections with a key takeaway.
Website: https://creative-thinking-unpacked.ghost.io/
A short newsletter on the global streaming video business seen from a European angle, pairing industry interviews and conference sessions with commentary on market moves. Recent issues cover RTL's YouTube strategy, the fight over the connected TV home screen, and telco advertising in Singapore.
A Lithuanian-language newsletter that curates marketing, branding and audience research findings, with commentary and examples from campaigns and brand activations. Each issue combines a longer feature with shorter items and a weekly video on behavioural science for marketers.
Each issue dissects a single recent advertising campaign, covering the brand challenge, what the agency did, and why it works. Cases are tagged with a creative framework label such as provocation, visual arrest or unexpectedness.
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