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Dr. Karthikeyan Balakumar

Ghost
drkb.in· irregular· Published 3 months ago

A marketing and consumer behaviour academic from IIM Sirmaur writes personal essays that apply management and marketing frameworks to pop culture, mythology and classroom experience. Readers get short, opinionated pieces on institutions, strategy and teaching, with a candid view of academia.

marketing researchconsumer behaviouragency theorymanagement lessonsbusiness strategyhigher educationteaching with aivibe codinghouse of the dragonmahabharata managementindian academiaiim
Platform
Ghost
Frequency
Irregular
Latest issue
Jul 24, 2026
Language
English
Written for
Marketing students, business educators and managers interested in applied management commentary
Tone
conversational
Tracked since
Oct 23, 2026

Website: https://www.drkb.in/