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drop the hype.

Ghost
dropthehype.co· irregular· Published 8 days ago

A former UK MSSP channel leader shares hard-won lessons on building managed service businesses, arguing that vendors and MSPs too often skip customer, challenge and service design in favour of hype. The issues cover leadership, team building and strategy-before-structure, drawing on a career at Fortinet and TeamViewer.

mspmsspmanaged service providerchannel partnersgo-to-marketfortinetvendor partnershipsit channelsd-wanzero trustsasebusiness strategy
Platform
Ghost
Frequency
Irregular
Latest issue
Oct 18, 2026
Language
English
Written for
IT channel managers, MSP leaders and vendor partner teams
Tone
opinion
Tracked since
Oct 25, 2026

Website: https://www.dropthehype.co/