Hwael Mag publishes in-depth critical essays on new music releases and films, covering artists such as Darren Hayman, devonwho and director Athina Rachel Tsangari. Each issue pairs close listening or viewing with historical and cultural context.

Long-form interviews and essays on left-field electronic music, club culture and the arts, written by an author with deep ties to the San Francisco and Bay Area scene. Readers get artist conversations, personal criticism and cultural history on experimental and underground music.

A weekly newsletter on electronic and experimental music, combining artist profiles, concert reflections and album picks. Readers get informed, personal criticism with context on labels, collaborators and scenes.

First Floor covers electronic music, mixing commentary on the industry and culture with short reviews of new releases. Readers get an informed critical perspective on trends such as AI in music production alongside album and EP recommendations.