A Finnish newsletter in which consultant Eetu Karppanen mixes practical e-commerce thinking, especially on using product data for SEO and growth, with personal reflections on ambition, burnout, and taking a sabbatical. Readers get both working notes on online shop strategy and candid, essay-style accounts of changing how one works and lives.
Website: https://www.eetukarppanen.fi/
Data-driven guides on Amazon customer behaviour for consumable brands, drawing on Amazon Marketing Cloud analysis of Subscribe & Save, new-to-brand ad sales and reorder cycles. Readers get concrete benchmarks and practical advice on measuring customer value and timing ads.
Biweekly analysis of the economics and operations of direct-to-fan businesses for artists, covering true marketing costs, merchant of record and ticketing flows, and ownership of the artist's domain and audience data. It uses worked arithmetic and concrete operating detail to show what these choices cost and return.
Advisory newsletter on how brands can make their product data and operations ready for AI shopping agents, with original experiments and analysis of platform specifications. Readers get a map of agent types, practical guidance on fields like Google's conversational attributes, and test results showing why agents pick one product over another.
One short email a week with hand-picked newsletters from the index. Free, no spam, unsubscribe anytime.
