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Greg Kogan — Positioning for Frontier Companies

Ghost
gkogan.co· irregular· Published 2 months ago

A positioning consultant shares essays on messaging, category creation and marketing strategy for AI and frontier tech startups. Posts draw on work with 100+ startups and include practical frameworks, hiring advice and personal anecdotes used as analogies.

positioningmessagingcategory creationb2b marketingfounder adviceai startupsfirst marketing hireproduct marketinggo-to-marketdeveloper tools
Platform
Ghost
Frequency
Irregular
Latest issue
Aug 25, 2026
Language
English
Written for
Founders and marketers at AI and frontier tech startups
Tone
practical
Tracked since
Oct 22, 2026

Website: https://www.gkogan.co/