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K-Beauty Playbook

Ghost
kbeautyplaybook.com· irregular· KO· Published yesterday

A Korean-language research publication tracking K-beauty global commerce, covering influencer marketing seeding rates, TikTok Shop and Amazon benchmarks, export statistics and US retail expansion. Each issue combines public data from sources like NIQ, Circana and Pinterest with analysis aimed at practitioners.

k-beautykorean cosmetics exporttiktok shopamazon benchmarkinfluencer seeding ratespinterest trendssephoraolive youngus beauty retailniq reportbeauty search trendsglobal beauty commerce
Platform
Ghost
Frequency
Irregular
Latest issue
Oct 26, 2026
Language
Korean
Written for
K-beauty brand operators and beauty marketers
Tone
analytical
Tracked since
Oct 26, 2026

Website: https://www.kbeautyplaybook.com/