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Marketing Wins

Ghost
marketingwins.org· irregular· Published 15 days ago

Marketing Wins is a newsletter companion to Aleksandra and Elliott King's strategic marketing book, with chapters and case studies on segmentation, positioning and marketing history. Each issue uses a personal anecdote, often from the dot-com era, to draw a practical lesson about how marketers should think about customers and strategy.

strategic marketingmarket segmentationpositioningpersonasdot-com bubblemarketing planningcustomer targetingbrand strategymarketing strategy bookdigital transformationproduct strategymedia planning
Platform
Ghost
Frequency
Irregular
Latest issue
Oct 8, 2026
Language
English
Written for
Marketers, strategists and business students
Tone
analytical
Tracked since
Oct 22, 2026

Website: https://www.marketingwins.org/