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Games that Ship by Mark Sargeant

Substack
marksargeant.com· weekly· Published 8 months ago

Essays on games publishing and marketing, covering audience understanding, positioning and player psychology. Each issue builds an original framework and draws on sources such as Rene Girard's mimetic theory and Ries and Trout's positioning book.

games publishinggame marketingplayer researchaudience segmentationpositioninginfluencer marketingmimetic theory5rs frameworklive gamesplayer acquisition
Platform
Substack
Frequency
Weekly
Latest issue
Mar 8, 2026
Language
English
Written for
Game publishers, marketers and studio leads working on go-to-market
Tone
analytical
Tracked since
Oct 24, 2026

Website: https://www.marksargeant.com