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Martech Therapy: CDP strategy and agentic AI

Ghost
martechtherapy.com· weekly· Published 3 days ago

A practitioner newsletter on martech strategy, customer data platforms and agentic AI, drawing on twenty years of building and fixing martech stacks. Issues cover vendor selection, RFP and use-case practice, vendor risk and the real costs of architecture choices.

cdpmartech stackvendor selectionrfpuse casesreal-time datavendor riskdoradata warehousecomposable cdpmartech procurement
Platform
Ghost
Frequency
Weekly
Latest issue
Oct 19, 2026
Language
English
Written for
Martech leaders and marketing ops teams selecting or running CDPs
Tone
practical
Tracked since
Oct 22, 2026

Website: https://www.martechtherapy.com/