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Merel Kruit Copywriting

Ghost
merelkruitcopywriting.nl· irregular· NL· Published 9 months ago

A Dutch copywriter's blog reflecting on her craft: visualising the target audience at the 'kitchen table', her evolving view on AI and creativity, and what makes a good copywriter, including research, audience focus and rhythm in writing. Readers get practical, personal insight into the copywriting process.

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Platform
Ghost
Frequency
Irregular
Latest issue
Feb 6, 2026
Language
Dutch
Written for
Freelancers, marketers and writers interested in Dutch copywriting practice
Tone
conversational
Tracked since
Oct 26, 2026

Website: https://www.merelkruitcopywriting.nl/