Short essays on digital marketing, measurement and AI, built around recent studies and surveys. Issues explain concepts such as incrementality testing and AI visibility metrics, and question industry assumptions about retention and attribution.
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Growth Memo offers research-backed analysis of SEO, organic growth and AI-driven search, including studies of user behavior and traffic attribution. Issues combine data, practical methods and planning frameworks, with premium tools for subscribers.
Tutorials and example queries for working with Google Analytics 4 and Google Ads data in BigQuery, including new SQL features and cost control. Free issues are supplemented by a premium archive with extras such as query accelerators.
Advisory newsletter on how brands can make their product data and operations ready for AI shopping agents, with original experiments and analysis of platform specifications. Readers get a map of agent types, practical guidance on fields like Google's conversational attributes, and test results showing why agents pick one product over another.
Near Media publishes podcast-style interview write-ups and news roundups on local search, AI visibility and search marketing for multi-location brands. Readers get frameworks, expert conversations and commentary on topics such as AI citations, attribution after GA4 and online reviews.
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