Back

Penwood

Ghost
penwood.com· irregular· Published 2 months ago

Penwood is an essay newsletter by a commercial leader who advises biopharma and MedTech companies on launch strategy and AI adoption. Each issue argues a specific point, such as why launches miss forecasts, why commercial teams stall on AI, or why connected-device data decisions belong before regulatory clearance, backed by industry studies and the author's experience at Novartis and Sanofi.

drug launch forecastpharma commercial strategyai adoption in pharmaconnected devicescombination productsmedtech commercializationdigital health data governancelaunch readinesscommercial team change managementfda clearancepharma marketing ai
Platform
Ghost
Frequency
Irregular
Latest issue
Aug 21, 2026
Language
English
Written for
Pharma and MedTech commercial leaders and launch teams
Tone
analytical
Tracked since
Oct 25, 2026

Website: https://www.penwood.com/