This newsletter is a marketing channel for Disco, a Shopify sales and discount app, mixing product promotion with Black Friday app comparisons and how-to guides. Readers get app deal listings, flash sale tool comparisons and early access sale tactics, though much of the content is written by the vendor and favors its own product.
Website: https://productessentials.app/
Patrick Bollenbach writes about running profitable software businesses, from tracking cloned Shopify stores and fake lookalike domains to a candid postmortem of a failed app launch. He also covers building local communities, such as a free directory of Vancouver groups.
A daily-style marketing briefing for ecommerce and performance marketers, pairing sponsored tool pitches with short practical analyses of Google Ads, Shopify and seasonal Q4 planning. Readers get concrete worked examples with illustrative numbers and quick news on ad platform changes.
Practical, step-by-step guides for Shopify merchants covering SEO, automation with Shopify Flow, wholesale and conversion. Each issue gives a short, actionable checklist a store owner can apply the same day.
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