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Market Orientations | Signals & Strategy | COLLINGS&CO

Ghost
robertcollings.com· irregular· Published 8 months ago

Robert Collings writes long-form business essays for executives on market structure, capital allocation and growth strategy, with a focus on mid-market firms. Each issue argues a specific thesis, such as why AI spending hasn't lifted non-tech margins or why growth teams misallocate budget through incomplete market maps.

market architecturemarket segmentationai productivityprofit marginsdynamic pricingsecond-best problemgrowth teamsmid-market strategycustomer acquisition costcapital allocationunpriced externalitiesicp
Platform
Ghost
Frequency
Irregular
Latest issue
Feb 12, 2026
Language
English
Written for
Mid-market executives and growth or strategy leaders
Tone
analytical
Tracked since
Oct 23, 2026

Website: https://robertcollings.com/