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Roel Willems

Ghost
roelwillems.com· irregular· Published 12 days ago

Essays by a data and AI strategy advisor on making data and AI work in organisations, drawing on his grocery retail career. Pieces cover where AI efficiency gains actually become value, how vendor compliance claims fail in practice, and how measurement changes silently distort data.

ai strategyai valuedata governancegdpr compliancepersonal datavendor due diligenceloyalty program analyticsdata measurementgrocery retailknowledge graphai regulationexecutive decision making
Platform
Ghost
Frequency
Irregular
Latest issue
Oct 12, 2026
Language
English
Written for
Executives, board members and data leaders navigating AI and data decisions
Tone
analytical
Tracked since
Oct 22, 2026

Website: https://roelwillems.com/