A new newsletter framing SEO, AI search and generative engine optimisation through search theory from economics, arguing that discoverability is about designing clear paths through a search space. Early issues mix a conceptual framework with a personal introduction from an SEO practitioner with two decades of experience.
Website: https://www.searchquerytheory.com/
Growth Memo offers research-backed analysis of SEO, organic growth and AI-driven search, including studies of user behavior and traffic attribution. Issues combine data, practical methods and planning frameworks, with premium tools for subscribers.
Alexander Chukovski writes about how Google changes affect job boards and recruiting sites, backed by his own testing and client data. Recent issues cover Indexing API changes, Google Jobs outages and a 600-query study of AI Overviews on job searches.
Salience Index tracks developments in generative engine optimization (GEO), covering how AI search engines and crawlers change and how visibility-tracking tools measure them. It offers sourced, fact-checked analysis, with claims marked as verified or claimed, so readers can evaluate tools and tactics without relying on vendor pitches.
Near Media publishes podcast-style interview write-ups and news roundups on local search, AI visibility and search marketing for multi-location brands. Readers get frameworks, expert conversations and commentary on topics such as AI citations, attribution after GA4 and online reviews.
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