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Second Nature

Substack
secondnature.media· weekly· Published 4 days ago

Second Nature is a podcast-led newsletter about the business side of the outdoor industry, featuring founder and operator interviews such as product launches, retail growth and go-to-market strategy. Each issue pairs a short editorial intro with episode summaries and sponsor or partner plugs.

outdoor businessoutdoor industry podcastfounder interviewsgo-to-market strategyoutdoor retailerdirect to consumer brandsretail growthcreator marketingconsumer health startupsoutdoor brands
Platform
Substack
Frequency
Weekly
Latest issue
Oct 23, 2026
Language
English
Written for
Outdoor industry founders, brand marketers and business-minded enthusiasts
Tone
conversational
Tracked since
Oct 26, 2026

Website: https://www.secondnature.media