A first-person newsletter from an enterprise digital analytics practitioner who argues that large organisations under-test and under-measure their marketing. Each issue mixes candid anecdotes from client work, such as a sticky CTA test at Emaar, with critiques of sales-marketing attribution and consumer behaviour analysis.
Website: https://shariqmoosa.com/
Marketing Trends republishes press-release-style announcements about AI tools and marketing technology in Australia and New Zealand, drawn from vendors like Amplitude, Adobe and Asana. Readers get a quick digest of new product launches and industry research, with little original analysis visible in the excerpts.
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