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Stephen Tettey: Battle-tested perspectives on AEP, AJO and more

Ghost
stephentettey.ghost.io· irregular· Published 5 months ago

A three-part series by a multi-solutions architect on Adobe Experience Platform identity resolution, covering where identity logic belongs, Identity Graph Linking Rules mechanics, and a real multi-brand implementation. Readers get practical architecture guidance and hard-won lessons from production deployments.

adobe experience platformidentity graphidentity graph linking rulesprofile collapsereal-time cdpadobe journey optimizercustomer journey analyticsmaster data managementmulti-brandidentity namespacesaep architecturecustomer data
Platform
Ghost
Frequency
Irregular
Latest issue
Jun 4, 2026
Language
English
Written for
Adobe Experience Platform architects and marketing technology practitioners
Tone
practical
Tracked since
Oct 26, 2026

Website: https://stephentettey.ghost.io/