Dan Frommer's newsletter covers how and why consumers spend time and money, mixing brand and packaging analysis, original consumer research and trend reporting with a steady flow of sponsored content. Readers get commentary on consumer brands, deals and survey findings, though sponsored sections and short personal asides are a noticeable share of each issue.
Website: https://substack.newconsumer.com
A Spanish-language marketing newsletter that argues businesses should sell what customers need rather than what they want to sell, illustrated with short business parables and historical examples. Readers get practical sales and consumer-behaviour reasoning, though the latter part of each issue is paywalled.
A twice-weekly CPG and consumer-trends newsletter that breaks down industry news, such as PepsiCo's Poppi write-down and Black Friday customer economics, with insight into why brands and shoppers behave as they do. It also includes Friday picks of new products, though it promotes its own software and events fairly often.
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