A weekly roundup of notable marketing campaigns, brand partnerships and celebrity collaborations from around the world, plus occasional deeper brand analysis pieces. Issues combine campaign summaries with sponsor-supported consumer perception data, such as a look at Victoria's Secret's rebranding.
Website: https://thebrandwaves.substack.com
A Spanish-language weekly report on the decisions customers make before reaching a sales page, covering pricing, discounts and conversion. Each issue argues one specific point about buyer behaviour and then offers practical ways to act on it, with some content reserved for members.
Essays on how AI and agentic systems change the way businesses buy, sell, and build, covering professional services discovery, AI-generated prototypes, and AI search's effect on differentiation. Readers get strategic framing aimed at business leaders and consultants dealing with uncertainty.
Signal Lock publishes measured studies of how AI assistants like ChatGPT, Claude, Gemini and Perplexity describe local businesses, using counted answers and cited sources. Issues cover directory citations, the limits of free AI visibility scores, and a before-and-after test of a website rebuilt to be readable by AI assistants.
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