A content strategy practitioner writes short essays on treating enterprise content as a modular platform rather than a set of deliverables. Issues cover personalization at scale, cross-discipline collaboration in the age of AI, and the hidden assumptions behind taxonomy debates.
Website: https://www.truxell.net/
Articles and commentary for technical writers and content professionals on structured content, documentation standards, and the impact of AI on content operations. Issues combine standards analysis, critical takes on AI claims, and guest contributions on practical applications.
A weekly newsletter on answer engine and generative engine optimization, covering how brands get cited and recommended by AI assistants and AI search. Issues unpack recent research, regulation and shifts in search behavior and what they mean for content strategy.
Claire Broadley writes about practical AI use and content strategy, including a hands-on account of using Claude to locate a lost robot vacuum via cloud data and a critique of formulaic AI-generated marketing copy. Her newsletter offers first-person, tool-specific walkthroughs and sharp editorial observations on low-effort content.
CJ Chilvers, a veteran content strategist, shares essays on marketing, email and the history of online publishing, arguing that time matters more than screen space and that independent creators have an edge. Readers get practical conversion advice mixed with opinionated commentary on the creator economy and AI.
One short email a week with hand-picked newsletters from the index. Free, no spam, unsubscribe anytime.
