A UK sports business newsletter that questions the marketing industry's celebration of 'vibes' and cultural relevance over measurable sponsorship effectiveness, often built around podcast conversations and commentary. It also covers topics like AI-generated content, the business of sport, and video podcasts.
Website: https://www.unofficialpartner.co.uk/
A newsletter covering the business of sport in India, with reported long-form pieces on league economics, media rights and sponsorship. Readers get deal details, figures and executive quotes on cricket, football and Formula 1 commercial dynamics.
TrueHoop offers reported analysis and commentary on the NBA, covering topics such as refereeing trends, player behavior and the league's business entanglements. Readers get a point of view on how the game and its economics actually work, plus occasional live video sessions with the author.
Perfect Putt analyses the business and economics of golf, covering labor productivity, supply-chain margins and the instruction market with figures drawn from industry data and surveys. Readers get data-backed explanations of where money flows in the sport, aimed at people who follow golf as an industry.
Twice-weekly sports media podcasts from journalist Andrew Marchand covering TV rights, broadcast booths, ratings and the people behind sports coverage. Readers get insider analysis and interviews, with full access for free and paid subscribers.
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