letterradar
All topics

The best Advertising Measurement newsletters

2 newsletters, ranked by editorial quality and how recently they published. Looking for something more specific? Search instead.

Engineering Marketing

Ghost
sorinp.com· irregular· Published 7 months ago

The newsletter argues that marketing effectiveness should cover pricing, distribution and product strategy, not just advertising, and that social media should be measured like TV. Its essays favour behavioural sales outcomes and incrementality tests over surveys and proxy metrics.

marketing effectivenesstotal marketing effectivenessmarketing mix modelingadvertising effectivenesssocial media measurementsocial media benchmarks
Subscribe Details 6/10

AIOO Hub

Ghost
blog.aioo.tech· irregular· Published 7 months ago

A podcast-style newsletter series called Screen Sider featuring interviews with out-of-home and retail media industry executives about measurement, attribution, and programmatic growth. Readers get industry leaders' perspectives on how digital out-of-home advertising can become more transparent and measurable.

pdoohdigital out of homeretail mediaooh attributionad verificationprogrammatic ooh
Subscribe Details 3/10