The newsletter argues that marketing effectiveness should cover pricing, distribution and product strategy, not just advertising, and that social media should be measured like TV. Its essays favour behavioural sales outcomes and incrementality tests over surveys and proxy metrics.
Website: https://www.sorinp.com/
Remco Livain, a fractional executive, writes short analytical essays on business, marketing compliance and technology strategy, drawing on his client audits and industry reporting. Readers get practical lessons on avoiding health claims in ad copy, a critical take on Apple's iPhone Duo software readiness, and a view on how AI could reshape enterprise software vendors like Salesforce.
A weekly-style marketing briefing from Seventh Bear that argues teams should move past efficiency-driven content production and AI hype toward clear ownership, strategic judgement and measurable business value. Readers get pointed diagnoses of common content operations mistakes and practical framing for rethinking team structure and priorities.
Newsletter en español del Growth Club con playbooks, frameworks y análisis de growth para empresas y productos, basados en sesiones con operadores de startups latinoamericanas. Los números recientes cubren efectos de red según The Cold Start Problem, el caso Rappi y cómo lograr que la IA recomiende una marca (GEO).
A comms-industry newsletter on applying AI in communications work, mixing interviews, experiments and practical templates. Recent issues cover making budget cases for comms teams in 2027 and a first-hand test of a paid AI visibility tracker that showed far weaker real-world results than its dashboard.
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