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The best Mobile Marketing newsletters

3 newsletters, ranked by editorial quality and how recently they published. Looking for something more specific? Search instead.

lancaric.substack.com· weekly· Published 4 days ago

A blunt, opinionated newsletter for mobile user acquisition (UA) marketers and game studios, focused on creative strategy, geo targeting and ad performance after iOS IDFA changes. Issues mix personal commentary with tactical advice and monthly playable-ad trend breakdowns.

uauser acquisitionplayable adscreative strategymobile game marketinggeo targeting

Growth Gems

Substack
growthgems.substack.com· biweekly· Published 17 days ago

A biweekly newsletter that extracts timestamped key insights from top app growth podcasts and talks, adding the author's own growth veteran commentary. Readers get condensed, actionable takeaways on topics like paid acquisition, retention, onboarding and monetization for mobile apps.

app growthuser acquisitiontiktok adsmeta adsincrementalitymobile app monetization
blog.adchampagne.com· irregular· Published 6 months ago

AdChampagne's blog publishes interview recaps and practical guides on mobile app marketing, covering ad creatives, user acquisition and seasonal campaigns. Readers get industry trends and tactics from agency experts, though the posts also promote the agency's podcast and white papers.

mobile app marketinguser acquisitionrewarded uaad creativescreative fatigueios vs android