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Brutally Honest by Matej Lancaric

Substack
lancaric.substack.com· weekly· Published 2 days ago

A blunt, opinionated newsletter for mobile user acquisition (UA) marketers and game studios, focused on creative strategy, geo targeting and ad performance after iOS IDFA changes. Issues mix personal commentary with tactical advice and monthly playable-ad trend breakdowns.

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Website: https://lancaric.substack.com