Growth consultant Daphne Tideman shares practical lessons on scaling app startups, using concrete examples like plant-care app Willow's feedback loops and Welltory's delayed trial conversions. Each issue pairs a short personal story with a tactical framework readers can apply to their own product.

A blog on creative strategy for direct-response ads, mainly for consumer subscription apps, covering how to build, copy, and evolve winning ad concepts. Recent issues reflect on the ethics of copying, finding an original voice, and the tension between imitation and originality.

A solo indie app developer writes about the podcast app market, including its stagnant userbase, how to extract and consolidate personal podcast listening history across apps, and the case for paying for app subscriptions. The writing is opinionated and grounded in first-hand experience running Castro and Aurelian.

This newsletter offers step-by-step CapCut tutorials for phone, desktop and web, covering tasks such as fading video, fixing missing iPhone media and recording voiceovers. Each issue explains where to find the controls and what to check when something goes wrong.