Written by a sales engineering leader, this newsletter shares first-person stories and frameworks drawn from real customer engagements and team management. Issues cover escalation handling, customer meeting preparation, and practical use of AI by managers.
Website: https://www.art-of-sales-engineering.com/
Essays and frameworks on sales engineering, forward deployed engineering, and technical leadership drawn from the author's startup experience. Readers get opinionated, practical models for hiring, role design, and evaluating hypergrowth companies.
Jan Schulte writes about the intersection of software engineering and business strategy, including how technical people can communicate value to customers. Issues combine personal experience from developer and customer-facing roles with opinionated takes on topics like AI-assisted coding.
A blog-style newsletter on Salesforce presales roles, comparing Sales Engineers at ISVs with Presales Architects at implementation consultancies and explaining career paths. It gives readers role definitions, responsibilities and career-transition guidance for the Salesforce ecosystem.
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