Back

Stack Overlap Blog

Ghost
blog.stackoverlap.app· irregular· Published 3 months ago

This newsletter argues that martech teams should consolidate and get more value from existing tools rather than buying more, using figures from the publisher's audit dataset. Its issues are mostly promotional framing for the StackOverlap audit service, with limited independent detail on how savings are achieved.

martech stack auditmarketing tech stacktool consolidationmartech overlapmartech consultingreduce saas spendmarketing stack wastefewer marketing toolsmartech renewalsmarketing operations
Platform
Ghost
Frequency
Irregular
Latest issue
Aug 3, 2026
Language
English
Written for
Marketing technology leaders and CMOs managing software budgets
Tone
opinion
Tracked since
Oct 23, 2026

Website: https://blog.stackoverlap.app/