Category Pirates is a paid-subscriber newsletter from Christopher Lochhead, Eddie Yoon and Bri Clark on designing new categories, mixing 'Lightning Strike' case studies with weekly breakdowns of business headlines through a category lens. Readers get frameworks, company stories and a promotional push toward paid founding subscriptions and a large archive of mini-books.
Website: https://www.categorypirates.news
A newsletter from a category-design-minded author-publisher about using books to establish a new category, with posts on book marketing experiments, business models and book recommendations. Readers get a personal, first-person look at the author's tactics, including word-of-mouth math, certification as a business model, and lessons from other authors' launches.
One short email a week with hand-picked newsletters from the index. Free, no spam, unsubscribe anytime.
