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fatemaraja.substack.com· weekly· Published 6 days ago

Essays by a former design head of Gojek on brand strategy, merchandise and customer research, drawing on film storytelling, personal anecdotes from Goa and Jakarta, and real product examples. Readers get practical, opinionated takes on how brands can understand and serve their customers better.

brand storytellingstorybrandbrand merchcustomer researchfield researchproduct managementgojekbranding essaysbrand designcustomer discovery
Platform
Substack
Frequency
Weekly
Latest issue
Oct 22, 2026
Language
English
Written for
Marketers, brand designers and product people interested in consumer behaviour
Tone
conversational
Tracked since
Oct 28, 2026

Website: https://fatemaraja.substack.com