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Monday GTM

Substack
mondaygtm.com· weekly· Published today

Monday GTM checks single B2B go-to-market claims against their primary sources each week, such as event budget benchmarks, SMB market sizing and share-of-voice rules. It gives readers evidence they can use to defend a plan, budget or metric in front of finance or leadership.

b2b go-to-marketmarketing budget defenseevent marketing roiforrester event surveygartner cmo spend surveysmb market sizingsba small business statisticsshare of voiceshare of voice vs share of marketmarketing metricsb2b marketing analyticsmarketing attribution
Platform
Substack
Frequency
Weekly
Latest issue
Oct 26, 2026
Language
English
Written for
B2B marketers defending budgets, plans and metrics to finance
Tone
analytical
Tracked since
Oct 26, 2026

Website: https://mondaygtm.com