New Kind is a brand strategy agency for B2B tech companies, and this newsletter shares its thinking on decision-making, positioning, and agile brand development. Readers get practical frameworks and an agency's perspective on how tech firms can sharpen their messaging and ship better ideas.
Website: https://www.newkind.com/
A UK-based newsletter framing brand as a driver of enterprise value, using marketing history, economic principles and AI strategy to argue for more disciplined, durable brand decisions. Each issue combines essayistic analysis with named economists, case examples and a clear strategic argument for founders and executives.
A monthly-ish newsletter from the future design company ENSO sharing short, personal reflections on ideas, articles and trends that shift perspective. Issues connect topics like awe, work versus play, friendship and business purpose to design opportunities.
A Chinese-language newsletter combining a monthly data index of how AI search engines describe Chinese brands abroad with essays on classical Chinese poetry and brand strategy. Readers get measured visibility figures for Chinese overseas brands across Chinese and English AI assistants, plus close readings of literary texts.
Federico, a brand strategist and former designer based in the UK, writes essays on organisational strategy, creativity and culture, using personal anecdotes and reflective argument. Recent issues cover how brand strategy resembles therapy, a case for the BBC and public service media, and thinking through the polycrisis.
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