A research-informed blog by a PhD student in consumer behaviour, covering choice, decision making, gift exchange theory and everyday social situations. Readers get personal anecdotes linked to academic frameworks, such as how gift economies relate to the sharing economy and the internet.
Website: https://www.ricochet.ink/
An academic's essays that apply marketing, management and agency theory to pop culture, Indian epics, and classroom experience with AI. Readers get reflective, personable analysis from a business school professor's perspective on teaching and consumer behaviour.
A daily-style weekday briefing on retail media, written by industry commentator Kiri Masters, covering trends like AI shopping agents, onsite ad formats and brand loyalty research. Readers get short, opinionated takes on where retail media revenue and consumer behaviour are heading, with some sponsored content and promotion of the author's podcast.
SKEWED Sense is a retail and marketing newsletter from the SKEWED team, mixing their own essays with observations on trends like scarcity, drops and experiential retail. Readers get a practical take on how brands can use scarcity and emerging consumer behaviour, with curated examples from streetwear, seeds and Seoul's photo studios.
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